Awareness Campaigns
Education only works if people are paying attention. ODIPA's Awareness Campaigns break through the noise with timely, relevant content that helps consumers take action before a problem becomes a crisis.
Free to publicODIPA's Awareness Campaigns program produces high-visibility public education at scale. Our flagship Privacy Awareness Week reaches thousands of consumers each year with intensive multi-channel programming. Year-round, we publish expert-reviewed social media content daily, send rapid breach alerts when significant incidents occur, and run focused campaigns on topics like children's data, healthcare privacy, and election security. Businesses can sponsor campaigns — contact us to discuss scope and availability.
Privacy Awareness Week
Our flagship annual campaign — a week of intensive public education, media outreach, events, and social media activations around a focused privacy theme.
Daily Social Media
Consistent, expert-reviewed content across LinkedIn, X, Instagram, Facebook, and YouTube — tips, news, explainers, and calls to action.
Breach Alerts
Rapid-response consumer alerts when significant data breaches occur, with plain-language guidance on what to do.
Focused Campaigns
Focused 30-day campaigns on specific topics: data broker opt-outs, children's privacy, healthcare data, election security, and more.
Media Outreach
Proactive pitching to journalists, podcast appearances, and expert commentary to amplify ODIPA's message through earned media.
Business Sponsorships
Fee-based sponsorships allowing privacy-committed businesses to reach ODIPA's audience while demonstrating their values. Sponsor funding directly sustains our free public campaigns. This is the fee-based portion of this program (1% of total activity). Contact us for availability and scope.
Anyone who follows ODIPA on social media or encounters our campaigns — content is designed for maximum accessibility and shareability.
Seniors, low-income communities, and others most vulnerable to data exploitation who may not seek out privacy education proactively.
Businesses that sponsor campaigns to reach a privacy-aware audience while demonstrating genuine commitment to consumer protection.
Journalists who use ODIPA's campaign materials, breach alerts, and expert commentary in their coverage.
How do I receive breach alerts?
Subscribe to ODIPA's newsletter or follow us on social media. Significant breach alerts are sent to email subscribers and posted across all ODIPA channels.
How can my business sponsor a campaign?
Campaign sponsorships are available to privacy-committed businesses. Contact sponsor@odipa.org with your organization name and areas of interest — we'll follow up with availability, scope, and pricing.
What topics does Privacy Awareness Week cover?
Each year features a different theme — past themes have included data broker rights, children's privacy, and healthcare data. The theme is announced in January.
Ready to Get Involved?
Join ODIPA and help protect digital privacy for everyone.